Media & Communications: Advertising

One of the best ways to target your searches is via a Subject Heading in the Advanced Search page of library search.

Subject Headings are far more precise search terms than the default Keyword searches, and a Subject Heading directly reflects what an item is about, rather than returning incidental results.

You can also mix and match Subject Headings, and this search strategy can result in highly relevant references. When using the ECU library search, look for a subject, and then limit by the second subject.

For example:

• Australia AND Mass media
• Communication law AND Marketing

These searches will only return results which include both terms.

Note: The "AND" is in ALL CAPs.

You can also limit using either OR and NOT as well:

• Public relations, Authorship OR Writing Skills

This will return anything that includes either / or the subjects, a huge number of results!

• Broadcast media NOT Journalism

Will return results which include material on using Broadcast media, but not from the perspective og Journalists (may return material on Broadcast technologies, and also Corporate communications.)

Below is a selection of books in the study area, and a guide to call numbers to help you browse the shelves for items on similar topics.

Note: Browsing the Library shelves at these numbers is fantastic for finding related items-especially if the item you thought you want is currently checked out!

See the Find Books and More page for further tips on searching Subject Headings.

Academic Journals

Industry Journals

Industry and Business Reports can help to locate opportunities for your work, help make grant applications more concrete, and give insight into journalistic investigations.

Television