Definition:
“A group of formal and especially statistical techniques used to analyse texts. ...began as a method for analysing propaganda during World War II; it consisted mostly of evaluations of the relative significance of subjects, as based on the incidence of particular words and phrases. This counting and sorting of words was one of the first applications of computers in the social sciences.
...expanded to include to include the study of a range of qualitative issues, including stylistic, thematic, and ideological aspects of texts, as well as other media and genres (eg photography and advertising).”
See Calhoun, C. J. (2002). Dictionary of the social sciences. New York: Oxford University Press
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the traditional custodians of the land upon which its campuses stand and its programs
operate.
In particular ECU pays its respects to the Elders, past and present, of the Noongar
people, and embrace their culture, wisdom and knowledge.