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Research Methodologies for the Creative Arts & Humanities: Content analysis

Content Analysis

Definition:

“A group of formal and especially statistical techniques used to analyse texts. ...began as a method for analysing propaganda during World War II; it consisted mostly of evaluations of the relative significance of subjects, as based on the incidence of particular words and phrases. This counting and sorting of words was one of the first applications of computers in  the social sciences.

...expanded to include to include the study of a range of qualitative issues, including stylistic, thematic, and ideological aspects of texts, as well as other media and genres (eg photography and advertising).”

See Calhoun, C. J. (2002). Dictionary of the social sciences. New York: Oxford University Press

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