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Marketing Resources: Getting started

Marketing resources at ECU Library

Video tutorials

The ECU Library has implemented a new worldwide searching tool, ECU Worldsearch. If you are a new student or returning take some time to view these short videos to learn how to best use the tool.

    Finding Textbooks

 

  Finding Journal Articles

 

To view a print version of information covered in these videos select the FAQ's page under the Find journal articles & databases at the top of this page.

Assignment help

 

Referencing - Using APA 6th Style

ECU uses the APA 6th edition referencing style, developed by American Psychology Association.

Link to the LibGuide to find more information on the APA Referencing Style and to access APA Style Central. 

APA Style CENTRAL includes guides and tutorials to help you master the APA referencing style.

Linking Google Scholar to ECU Library

Academic skills

Writing, learning and academic Skills

Assignment labs - Check the Academic Skills Centre for relevant times

School of Business and Law learning consultants will be on hand to assist you with your assignments - be sure to bring along your unit plan and any other assignment instructions.

 

Smart Search Tips

      

1. Break your topic into concepts.
    e.g. Social Entrepreneurship in the Tourism and Hospitality Industry.
                  Concept = Social entrepreneurship
                  Concept = Tourism

2. Consider alternative keywords:
                  Concept =  Social enterprise, social innovation
                  Concept = Travel

3.  Use truncation to search for variations of words:
           Touris* (tourist, tourism)
          
4.  Use inverted comas for phrases:
          " social media"

5.  Use AND to narrow the search:
           AND hospitality
          "social entrepreneurship" AND touris*

6.  Use OR to broaden the search:
          "social entrepr* OR "social innovat*" 
 
7.  Beware of differences between
     English and American spelling 
     and terminology: